The human revolution: Why brands need to design for humans in a digital world
Many of our books, films and TV series set in the future imagine a world in which robots are taking over.
This pop-culture approach to artificial intelligence is mirrored in our widespread fears of AI “taking over our jobs” and making humans obsolete.
But I’m here to tell you that the opposite is happening. It’s not the robots who are taking over, it’s the humans – and we need to adapt our design thinking to this reality.
