Martin Kelly is the CEO & Co-founder of Infectious Media.
Infectious Media is a digital media specialist that unburdens marketers from the complexity of digital advertising, giving them the control and transparency needed to create better advertising experiences for customers. It does this by building a team around what clients need, with models ranging from being a full digital media agency to providing in-house consulting on specialist projects
Martin started as a press planner and buyer at Zenith Media before becoming a founding member of Zenith Interactive Solutions, and then a Board Media Director of Agency Republic. In 2008, he co-founded Infectious Media. With offices in the UK and Singapore, Infectious Media is an award-winning pioneer in the programmatic advertising space and was one of the first companies to trade on ad exchanges in Europe.
Direct-to-consumer (DTC) brands are often in the privileged position of having full control of their marketing. Many have grown through in-house expertise starting in paid search and developed into social.