A report exploring how to integrate planning for the long-term future into an effective strategy in order to protect against disruption and ensure organisations are prepared for the next big change in business, technology or society at large.
1. Introduction 1.1. Executive Summary Artificial intelligence (AI) is an area of technology that has suffered from over-hyping and confusing language, but clarity is finally developing. AI is the ability of technology to make smart decisions in a human way in relation to such things as visual perception, speech recognition, decision-making, and translation between languages. […]
1. Introduction 1.1. Executive Summary The Internet of Things (IoT) refers to the embedding of sensors into objects so they can connect to each other and the environment via the internet. It promises a more seamless world where many decisions and actions are automated to make our lives better and easier, offering enhanced value and […]
1. Introduction The use of technology in marketing has transformed the profession in recent years. As well as greater levels of measurement and data, the strategies and methods used have radically changed and marketing mindsets have altered. There has been a marketing arms race with the adoption of such automated techniques as demand-side platforms, cookie-based […]
Virtual Reality (‘VR’) gives marketers the opportunity to give their audience the closest experience they can get from a product, service or place without actually physically being there.
As the lines between the physical and virtual worlds get increasingly blurred, VR presents marketers with an ideal way to engage their customers.