Martyn Bentley

About Martyn Bentley

Martyn Bentley is Commercial Director UK at AudienceProject.

He joined AudienceProject in early 2018 and is scaling up the already solid UK base, while energetically working with AudienceProject’s publisher and buy-side clients, ensuring they extract the most value possible from its transparent approach to audience creation and verification.

Martyn brings to the role a wealth of programmatic, data and cross-media experience gained at previous organisations, running commercial and regional teams for Prohaska Consulting, Rubicon Project, Chango, Microsoft, Disney, MTV amongst others.

Article Programmatic

Addressable TV advertising needs a “common currency” to show its value

The opportunities afforded to advertisers and broadcasters by addressable TV advertising have been tantalising us for the past few years.