Matt Clough

About Matt Clough

Nine startups that could revolutionise your ecommerce efforts

The startup landscape is currently overflowing with innovation, providing lots of exciting new marketing tech for ecommerce sites to work with.

With so many startups vying for attention, however, it can be overwhelming when it comes to deciding which ones deserve your time and attention and which ones are unlikely to have an impact. 

Is John Lewis playing with fire with its annual Christmas advert?

The annual unveiling of John Lewis’s Christmas advert is upon us and, as has been the case for the past few years, the levels of anticipation and excitement are more than most brands would dare dream of.

The tradition began in 2007, remarkably recently given the campaigns have, for many, deposed the Coca-Cola Christmas advert as the official marker of the beginning of the yuletide period.