In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday’s thinking.
There’s no doubt that the smartphone has changed the way we all engage with the world around us.
We’re all glued to apps on our mobiles (Flappy Bird anyone?). And website owners have seen the steady, inexorable rise in mobile traffic to their sites, which spawned the inevitable rethink about how web experiences are delivered on mobile devices (yes, I’m looking at you responsive design).
So it isn’t surprising that the world is talking about making sure you take a ‘mobile-first’ approach. But I disagree.