Creating experiences that people remember
Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
Matt Holt, Chief Strategy Officer at Digitas UK, explains why we need to deliver memorability and utility through customer experience.
Think big, we are told. Size matters. It’s all about the big idea. Bigger is better. But when it comes to strategy and thinking what does big really mean? And is it actually better?