LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.
For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.
Can an 86 year old brand still dance with millennial consumers?
7 UP is one of the world’s most recognisable brands, but in the past that branding has often danced between a variety of campaigns and messages.
A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.
So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.
We spoke to CEO and founder Nitin Shingate about the company’s plans.
It’s Monday, and seeing as we wasted most of Friday eating bacon sandwiches and feeling sorry for ourselves, there seems no more opportune time to take a look at all the social buzz surrounding last week’s Festival of Marketing in London.
Over two days we saw thousands of marketers join us to check out more than a hundred speakers from brands like LEGO, KLM, Universal, Buzzfeed and more.
But who really got the crowds talking? Which topics were hottest? And of course, the all-important* “Who was most influential?”
*Not actually that important in this context.
Engagement. That word means a lot of different things to a different people, but there’s no denying the fact that we all want it.
Whether it’s comments, shares, Likes, Retweets… engagement shows you just how much people care about your brand.
Part of my role at Econsultancy is getting people to engage more with our content on our social channels, so I thought I’d list a few methods that should see your engagement rocket.
Come on, let’s go and blow the doors off…
Jack Daniel’s is a universally recognised brand, but often for different reasons. Most of its marketing focuses deeply on heritage and tradition.
A down-home, deep fried sense of warm hospitality that permeates its ads and copy like a gentle waft of charcoal.
It’s also permeated by images of Lemmy pouring it on his cornflakes after a night on the Sunset Strip.
Combining these two perceptions is no easy task, but JD’s new ‘Bar Stories’ campaign manages it with aplomb.
Despite creating fantastic products and winning several Red Dot design awards in the process, BOSE isn’t often seen as a cool company.
Rarely are its designs mentioned in the same breath as Apple, or its headphones alongside young upstarts like beats.
Despite this slight lack of street cred, Bose remains one of the strongest brands in audio, so I thought I’d check out its content to see how it fares against the competition…
Farming machinery isn’t necessarily the coolest product on the planet, so it’s good to see a B2B like Massey Ferguson doing interesting things with content, especially when compared to rivals like John Deere, which arguably has wider recognition.
I’ve been taking a look at the tractor company’s website and social feeds to get a feel for how it uses content to engage with a particularly niche market.
Incidentally, you wouldn’t believe how hard I’ve struggled to avoid using the phrase ‘content farm’ in this article…
And for more on this topic, download Econsultancy’s B2B Content Marketing Trends Briefing 2014.
Those of you with a Twitter advertising account may have noticed that their analytics system has had an update this week, and I’ve already seen several posts talking about the impact this will have on social marketing.
I thought it was worth checking out the changes and seeing if they will in fact lead to a social data revolution…
I know, I know. Another day, another update to Facebook business pages.
This one is a bit larger than most though, and may have some interesting effects on your content.
So let’s dig in to the new business page format before it rolls out to the entire network on June 19th.
As this article is being published, Greg, the mystery security guard at the centre of today’s hottest twitter trend #GiveGregTheHoliday is, by all accounts, still asleep.
What better way to showcase the speed required to make the most of agile marketing?
As I write this, I’m fully aware of how contrived it is. I’m leaping on a hashtag in an effort to squeeze a few ounces of sweet traffic in my direction, but I’m far from the worst example.
New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average.
Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play.
That doesn’t mean that we’ve got to pay Facebook though…