Matt Owen

About Matt Owen

The best things on the internet: “So long suckers” edition

Welcome Friday-feeling marketers everywhere! Hopefully today’s solar eclipse hasn’t darkened your spirits, because this is a very special round-up indeed. My last one.

Yes, I’ll be moving on from Econsultancy after five fun-filled* years, and so regular round-up wrangler Christopher Ratcliff has given me the chance to say goodbye right here on the blog.

How can HSBC improve its social media engagement?

How does the ‘world’s local bank’ handle global social media? 

When I began writing this post, I’d intended to take a quick tour around HSBC’s social channels and look at how one of finance’s (and the world’s) largest brands manages to communicate across so many distinct markets. 

21 examples of retro design that made a comeback online

There is nothing new under the sun. So spoketh Solomon and/or Shakespeare, depending on who you believe.

Either way, it’s unlikely they were referring to web design, but as we enter into an uncertain future, there’s no denying there’s a strange comfort in nostalgia – Hey, look at hipsters for starters.

The importance of tone of voice for local markets

How do you speak to your customers? That’s a deceptively simple question…

We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.