LinkedIn has made a lot of improvements and changes to its functionality recently, not least to the ‘Publish’ function.
For those who missed it, last year LinkedIn rolled out the ability to publish blog posts directly on the platform.
If you’re trying to sell food, nothing’s more important than the menu.
Recently I was looking back through some older Econsultancy posts (because I live a fun-filled, rock ‘n’ roll life), and came across this post on mobile hamburger menus.
Can an 86 year old brand still dance with millennial consumers?
7 UP is one of the world’s most recognisable brands, but in the past that branding has often danced between a variety of campaigns and messages.
How does the ‘world’s local bank’ handle global social media?
When I began writing this post, I’d intended to take a quick tour around HSBC’s social channels and look at how one of finance’s (and the world’s) largest brands manages to communicate across so many distinct markets.
It’s a new year, so it’s time for a new suit. Is it worth buying one online?
In this post, I’ll look at my experience from a recent order from Mr Porter.
There is nothing new under the sun. So spoketh Solomon and/or Shakespeare, depending on who you believe.
Either way, it’s unlikely they were referring to web design, but as we enter into an uncertain future, there’s no denying there’s a strange comfort in nostalgia – Hey, look at hipsters for starters.
How do you speak to your customers? That’s a deceptively simple question…
We all understand the importance of tone of voice, particularly when it comes to customer service, but in an age of hyper-localisation it can be increasingly difficult for comms teams to communicate with customers in new markets.
Social is becoming less social, with more users switching to private networks and messaging apps.
This begs the question, how can brands make money from social media if they aren’t allowed to join in?
A few years ago I wrote a post here on Econsultancy detailing my escalating frustration with property websites and agents when looking for a place to live.
So I was particularly pleased to hear about RentalRoost, a US company aiming to disrupt the property market and place more power in the hands of the buyer.
We spoke to CEO and founder Nitin Shingate about the company’s plans.
It’s Monday, and seeing as we wasted most of Friday eating bacon sandwiches and feeling sorry for ourselves, there seems no more opportune time to take a look at all the social buzz surrounding last week’s Festival of Marketing in London.
Over two days we saw thousands of marketers join us to check out more than a hundred speakers from brands like LEGO, KLM, Universal, Buzzfeed and more.
But who really got the crowds talking? Which topics were hottest? And of course, the all-important* “Who was most influential?”
*Not actually that important in this context.
For a long time working with custom audiences meant that you would need to go through an approved advertising partner.
While this has its uses it was often prohibitively expensive, leaving many small and mid-size businesses unable to use this kind of targeting.
Recently Twitter has changed this, allowing self-serve advertisers to create and upload custom audiences.
I thought it would be useful to show you exactly how to do this.
Engagement. That word means a lot of different things to a different people, but there’s no denying the fact that we all want it.
Whether it’s comments, shares, Likes, Retweets… engagement shows you just how much people care about your brand.
Part of my role at Econsultancy is getting people to engage more with our content on our social channels, so I thought I’d list a few methods that should see your engagement rocket.
Come on, let’s go and blow the doors off…