Matthew Curry

About Matthew Curry

Site search and merchandising: seven key takeaways from Digital Cream

Last week at the Emirates Stadium in London, Econsultancy’s Digital Cream event invited client-side Marketers to learn from their peers across a breadth of topics, from Customer Experience, Conversion Rate Optimisation to Social Media Monitoring.

I was pleased to moderate the Site Search & Merchandising roundtable, sponsored by SLI Systems. The roundtable was in the form of three in-depth peer-led discussions regarding the issues most faced by marketers regarding site search.

Attending the roundtables were a mix of companies, most importantly, not just those with a traditional e-commerce arm.

This meant that the conversation had to be abstracted to cover several different types of content; not just product, but Guides & Help, Technical Specifications and Entertainment & Video.

However, what these companies had in common was the concept of using content to aid conversion. Several attendees from content-driven & entertainment sites had complex attribution models to link conversion back to the content viewed.

Why is this so hard? Google, Facebook and adult retailing

My day-to-day marketing activities are somewhat different from yours. Instead of optimising campaigns and formulating strategy, with every day comes a new onslaught of ad disapproval, a rumour of a change in policy, a decline from an ad network or long email conversation with a boilerplate-spouting representative.

In this article I’ll give you an insight into the surprisingly not-salacious world of Adult Retailing in relation to the internet’s biggest players: Google and Facebook.

The five suppliers you should avoid like the plague

Bemoaning clients is a popular past time for agencies. The client is stupid, doesn’t know what they want and aren’t willing to pay for it. Sometimes this moaning is warranted, a lot of the time it’s definitely not.

As a client, hiring and then sustaining the relationship with the right supplier is much more difficult than is appreciated. 

Following on from five clients you should avoid like the plague, here are five suppliers to look out for…