Matthew Kelleher

About Matthew Kelleher

Involved in CRM solutions and data driven marketing even before databases were the internet not was “a thing”, Matthew has 15 years of experience in selling Email Marketing and Marketing Automation supplier solutions into for ecommerce businesses. A Masters graduate from the LSE, he currently works as CCO at RedEye, as well as being the author of many articles on the company’s blog

Basket abandonment myths debunked: No.2

I’ve seen a lot of advice recently suggesting that ‘recency is the key’, and all basket abandonment emails should be sent immediately.

I find it quite depressing. Individuals giving this advice assume that all customers are the same. Segmentation, customer analysis, research and even good old fashioned ‘thought’ is ignored for the sake of a headline.

In translation, these vendors are screaming ‘Spam the lot of them immediately!!’