Matthew Pink

About Matthew Pink

What product marketers can learn from the World Cup VAR debate

You may have noticed: there’s a World Cup on.

In among the pile-ons, the theatrics and the crunching sound of humble pie being eaten by the naysayers of a World Cup being held in Russia, the hottest topic has been the introduction of a new technology. VAR. (Video assisted referees). If you’ve managed to avoid the subject see this handy link for an explanation.

In many ways, the VAR story at this World Cup encapsulates the myths and misunderstandings around how new technologies come to take their place in our lives.