Matthew Davis

About Matthew Davis

Five quick content opportunities for time-poor B2B marketers

B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.

I’ve put together some simple tips for time-conscious B2B content creators.

How Now TV is mastering multichannel customer experience

In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.

Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).

How to choose a B2B PR agency

There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency.

So how do you pick a PR?