How do you market a city?
Places are huge, hazy concepts that mean different things to different people. So the efforts of the world’s leading cities to attract tourists are worth a look. How do they deal with multitudinous ‘brands’ and reach customers in a crowded market?
B2B marketers can find it difficult to make time for content creation. You’re just as likely to be supporting business development activities or the latest big bid-writing exercise as you are planning the content calendar.
I’ve put together some simple tips for time-conscious B2B content creators.
In a market with Netflix, Amazon Prime Instant Video and plenty of other over-the-top and pay-TV services, Now TV obviously has its work cut out to compete.
Owners Sky have backed the service with a range of advertising and product innovation, leading to impressive recent growth figures; adding nearly 50% to its subscriber numbers in the 12 months to Q4 2017 (1.5m total).
There are more PRs in the UK than bricklayers, or bar managers. The global communications industry continues to grow and B2B marketers have to be sure-footed when commissioning an agency. So how do you pick a PR?