It can be argued that over 50s are one of the final demographics not to be very well understood in terms of their relational social media behaviour with brands.
In the very early years of social, very few begged to ask the question or look into how brands can engage older consumers. It was assumed that they weren’t on the channels at all.
And then the reports started coming through; the ‘Silver Surfers’ (a term I’ve always found slightly patronising) were flocking in droves! It’s a topic the Econsultancy has touched on before in a post looking at six design tips for making your website senior friendly.
But, like a horse without a cart, no one really nailed how to reach them in any meaningful way.