A new search ranking algorithm update has shaken things up for ecommerce managers who have been incorporating video into their search strategies.
According to Google and YouTube, they are adjusting rankings so that videos with more “watch time” are ranked highest. In other words, the amount of time a video is played and, presumably, watched, matters more than how many times people view it.
The solution to this ranking challenge is user-generated video. We know that site visitors are interested in what other customers are saying about your products. People value these honest, objective opinions from those outside of your business.
What’s more, user-generated videos are more than informative. They’re often funny, which can compel viewers to stay tuned longer.