Michael Amar

About Michael Amar

Five questions before you run a digital rewards promotion

Best Holiday PromotionsThere is little doubt that 2012 will see the biggest holiday season on record for online retail. With that, more and more marketers are planning digital rewards promotions for the coming rush.

Why? Digital rewards offer a compelling way to make offers stand out against the backdrop of extreme discounting. On top of that, campaign flexibility is unparalleled, and consumer response is enthusiastic.

Savvy marketers can run promotions offering customers a range of digital goods –- including iTunes, Amazon, Skype, Facebook, and so on — as incentives to purchase, to increase loyalty, for email and SMS sign-ups, referrals, and other valuable consumer actions.