AI, automation & D2C: are these the key ecommerce marketing trends to last post-pandemic?
Mike Austin, CEO at Fresh Relevance, explains why AI, automation and direct-to-consumer strategies will be the trends that outlast the pandemic.
Mike Austin
Three steps to effective cross-team collaboration in ecommerce
Mike Austin, CEO & co-founder at Fresh Relevance, offers some tips for connecting the dots between teams to create an effective customer experience in ecommerce.
Three ecommerce tactics to boost your sales this festive season
As Black Friday approaches, ecommerce businesses are preparing for the arrival of peak shopping season. And with factors such as huge online demand and a glut of excess stock as a result of Covid-19, many retailers and brands are anticipating this year’s peak shopping season to be a big one. Research from Fresh Relevance’s The […]
Maximising the fashion ecommerce experience as consumers move from bricks to clicks
An exceptional ecommerce experience will be essential for fashion brands as they emerge from lockdown – but what can they do to engage new customers online?
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Key areas of retail personalisation strategy in a post-pandemic world
With potentially the biggest recession for 300 years on the horizon, retail brands need to look to the marketing tactics that will deliver maximum value across the channels they own – email and the website.
How can brands enhance their marketing with geotargeting?
The ability to be in the right place at the right time with the right message is the holy grail for every marketer.
How to get grounded travel bookings to take off again using dynamic content
Despite the growing consumer preference for experiences over physical goods, the buzz of buying a holiday seems to have been lost for many.
Beware the exception to the rule when it comes to personalisation
Whilst automation is critical to delivering a 1-to-1 marketing experience to each shopper, every so often we are reminded of the importance of human supervision.
Why location is a critical factor for email marketing success
Anyone in the midst of the house hunting process will be familiar with the phrase ‘location, location, location’ – said to be the three most important aspects when looking to buy.
Why social proof works so well when engaging Gen Z
For younger generations, it can be difficult to imagine what the world was like before Facebook or mobile phones existed.
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Dynamic images in email: dos and don’ts
Everyone is familiar with the phrase, ‘a picture is worth a thousand words’. For marketers vying for the attention of time-poor, spoilt-for-choice consumers, this is sage advice.
How to get the dreaded pop-up right (& capture precious customer data)
For ecommerce marketers, the golden goose of customer data is obtaining the all-powerful email address.