First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging.
Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions with your base. It isn’t rocket science.
However, looking across the barren landscape of brand social media pages, achieving and maintaining high engagement levels does seem to be.
So what’s going wrong? Broadly speaking there are seven reasons why your engagement rate is low…