A marketer’s guide to Chinese search engines
In July the China Internet Information Network Center (CNNIC) published its bi-annual report into the state of the internet in China (report in Chinese).
The report is a good guide into the browsing behaviour of netizens, the common phrase used to describe Chinese internet users.
The report is based on surveys sampling 30,000 Chinese residents older than six, from all of China’s administrative regions.
In this article, I’m going to examine the implications of the report and use the findings to help guide B2B marketers to understand the search engine market in China.