What headless commerce means for marketers and CX
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importance in social commerce and multichannel content production.
Ecommerce is the most immediate and tangible manifestation of that much maligned term, digital transformation. For ecommerce, there is a clear, measurable change in the way that consumers behave that is impacting businesses big and small.