Tips to enhance B2B digital strategies
When it comes to the B2B realm, the word “digital” is still considered a bit taboo. A good majority of B2B companies have yet to totally integrate digital strategies into their overarching marketing efforts.
Don’t get me wrong—some in the B2B sector really get it, such as Dell, American Express, GE, among others.
But why is it that so many B2B executives feel that digital marketing won’t help them take their business to new levels?