Seven Valentine’s Day brand-wagon hijacks
The first step in any marketing brainstorm is always a discussion around potential news hooks and what might be coming up soon, so brands love to jump on celebration days as a way to get people talking.
From Christmas special editions, to April Fools’ Day stunts, a national day can be a great chance for brands to share their message, and Valentine’s Day PR hijacking is no exception.
Here I’ve taken a look at seven Valentine’s Day campaigns from this year, with a focus on UK and global brands…