What do voice user interfaces mean for marketers & brands?
I recently attended an interesting WARC mini-conference on voice tech and machine learning. The stand out part was a joint session from Mindshare and JWT, highlighting their research in this area.
Here are some observations from this session regarding voice tech, beginning with some background before looking specifically at the commercial challenges and opportunities for brands. (Please also see my recent article, Why brands should be bothered about voice bots).