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Simon Cowell to choose new X Factor judge via social media?

Tears, drama, sob stories and pantomime, singing seems to take a back seat on ITV’s The X Factor.

It’s clear from blogs and message boards that backstage antics, feuds between the judges and gossip about contestants have more water cooler value than Leona Lewis belting out a Snow Patrol classic.

Brands need a ‘search relations’ strategy in times of trouble

Paul Mead, MD, VCCP Search
“Glass, china and reputation are easily cracked and never mended well”.

Benjamin Franklin’s words are particularly appropriate in these turbulent times, when it’s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value.

But as Paul Mead writes, it is interesting to see that one of the largest media channels - online - is more often than not completely neglected from a communications point of view in times of strife. 

The Web Week in Review

It’s that time of week again so without further ado, here’s what caught Drama 2.0’s attention in the last seven days.

The future challenges of online retail – delivery

Internet business has changed to meet the demands and expectations of the growing numbers of online shoppers, shifting their pounds from the high street to the internet.

Initially loved for its price driven advantages, the internet was where you turned to for the £8 CD album and cheaper electronics. But with many high street stores now offering the same prices as their online counterparts, the internet is no longer always cheaper.

Online retailers still tick the convenience box in the minds of shoppers, but how can this be pushed further?

How else can Google ascertain relevancy?

Google was a pioneer in the search world for ranking websites based on incoming links as well as content. But which other measures could the search giant use to evaluate relevance?

Apart from the top level ‘links’ and ‘content’, which we know affect placement, online marketers use experience and testing to work out the other things Google looks at when ascertaining the relevancy of web pages for search terms.

How the new TLDs could impact your search rankings

On 26th June, ICANN, the Internet domain authority, announced that a new format for domain names would be made available, ending the 25 year long reliance on established TLD (top level domains) such as .com and .uk

The change will enable brands to register their own name as a top level domain, so we may in future see domains such as http://autions.ebay or The move is long awaited, with ICANN petitioning to bring this into place since its inception in 1998. 

More Hollywood than haute couture

has posted a letter to its 14m UK users detailing its fight against counterfeits and claiming it is a defender of e-commerce against the threat of uncompetitive commercial practices.

The letter, signed by ‘Doug’ (European SVP Doug McCallum), follows a ruling last week against eBay in the Paris commercial court.

Online and offline – the customer voice reigns

We all know that customer ratings and reviews, or user generated content, help drive more traffic to a website, increase sales conversions, make merchandisers smarter and more.

But did you know that customer reviews are changing the way consumers shop and the way companies market their products?

Brett Hurt writes that this is a unique time in the history of advertising, because companies are literally using their customers’ word of mouth as a digital marketing asset to create entirely new forms of multichannel campaigns.