Patrick Oak

About Patrick Oak

Experimenting with social media

There’s a lot of talk these days about using social media to engage with your customers (and prospective customers). A huge amount of debate has taken place between those who argue that social media is crucially important to businesses today and those who say the emperor has no clothes.

Endemic advertisers versus demographic advertisers

At a time when the act of direct advertising sales (both online and offline) is getting tougher due to economic conditions, I thought it’d be worthwhile to discuss the oft-unrecognized distinction between selling ads to endemic advertisers and selling ads to advertisers looking to reach a specific demographic.

Crowdsourcing with Amazon Mechanical Turk

There are some tasks that computers and software programs just can’t perform. Sometimes, these tasks are tedious or the resources‘ required to complete them require more man-power than you have.

Is 2009 the year of the mobile internet?

It seems that for the past decade, we’ve all been told that the mobile internet is going to be “big” and will eventually eclipse the “desktop-oriented” internet that most of us are still most familiar with.


8 SMS gateways/aggregators

Last week in my SMS primer, I discussed the role of the SMS gateways that provide connectivity to the mobile infrastructure that makes SMS messaging possible. If you’ve developed a mobile application and need connectivity to the carriers, you’ll need an SMS gateway.

Tips for a tough job market

It’s hard to escape the dour economic news that seems to be getting worse with each passing day. Even though the job market in certain areas of the technology industry seems to be holding up far better than in other industries, many are still concerned about the possibility that they could find themselves out of work in the coming year.

How much are your users worth?

As anyone who runs a website knows, your userbase constitutes one of your most important assets.

Putting a “value” on “users” and keeping track of this value makes a lot of sense, even if you’re not looking to sell your website. Yet putting a value on users can often be difficult.

10 VoIP applications for your mobile phone

Making calls on your mobile phone can get quite expensive, especially when calling internationally.

Fortunately, there are now a number of great mobile VoIP services that make international calling from mobile phones dirt cheap.

Adding online chat to your website

Community features, while not right for everyone, can be a useful way for many online publishers to create more loyalty amongst users and keep them hanging around longer.

While social networks and blogs are all the rage, one shouldn’t forget about message boards and chat when considering community.