Mark Zuckerberg generated some headlines last week by saying that ‘at some point’ Facebook wants to be in the search business.
Speaking at the TechCrunch Disrupt conference in San Francisco, ‘The Zuck’ said that Facebook is generating around a billion queries a day already “and we’re not even trying”.
His comments pushed the Facebook share price up by more than 4%. So could Facebook be a Google killer? Is search the answer to its share price malaise?
Facebook certainly has the audience and a billion queries a day, if that’s accurate, is an impressive number. But if it were all about volume of users then Facebook would already be a bigger business than Google.
The reason why it’s not and why it may never be is down to a few obvious fundamentals.