Paul Rouke

About Paul Rouke

Five digital realities every CEO & MD must face in 2016

Times are changing. The C-Suite has to acknowledge that savvier investment needs to be made to ensure the online experience is a knockout.

There are some things in life that can’t be changed. You can’t change your blood relations but that doesn’t mean you’re stuck with them.

AO.com: The best ecommerce experience available online?

In previous articles I have discussed my admiration for the online experiences offered by the likes of ASOSBooking.com and (yes, honestly) Lingscars.com.

Now it is time to add another online experience to the pantheon of greats; the phenomenal ecommerce experience that is AO.com (formerly Appliances Online).

My opinion is that AO.com is among the most customer-centric retailers I have had the pleasure of knowing in more than 15 years working in the ecommerce industry.