How to use Google Shopping Campaigns’ most overlooked feature
Much has been written about the pros and cons of Google Shopping Campaigns, but are you missing out by not using the campaign priority setting?
Pete Whitmarsh
The 10 commandments of a well managed AdWords Account
Paid search is a vital part of the marketer’s arsenal, but effective PPC requires time and effort.
Here are my 10 AdWords commandments. What are yours?
12 things you didn’t know about international search marketing
Here are some interesting stats from around the world, covering search, ecommerce in Russia, Germany and elsewhere.
For more digital stats, see Econsultancy’s Internet Statistics Compendium.
Six advanced ad text testing considerations
Your adverts and their messaging are integral to your PPC success. Like the campaign itself, they need constant optimisation, revision and testing.
Planning is probably the most important part of ad text testing. Without a solid plan you are simply going to stick a load of messages out there and see what comes back.
This can lead to unfair testing practices and ultimately, worse results.
Find out what you should be considering when it comes to ad text testing…
Springsteen shows why it’s positive to be negative with your PPC
Can you remember back to those days when you naively viewed the internet as an innocent playground of interesting things, before your outlook was forever sullied by initiation into the digital marketing community?
Before your blinkers were taken off and you realised that 95% of everything on the internet has been specifically put there – after a lot of thought, time and investment, I might add – to make money?
Four often overlooked factors in PPC advertising
When planning and optimising PPC advertising, it’s important to look at how external factors can effect its success.
In this post I’ll look at some oft-overlooked factors which can affect the success of your PPC campaigns.
Five important PPC trends
The PPC (pay per click) landscape is continually changing as Google introduces new features, and advertisers become more savvy with regards to the customer information that they’re tracking, and more accomplished at processing and extracting insights from that wealth of data.
Here are five key areas that I am predicting will have an increasing amount of impact on our PPC activities in the year ahead.
Google anti-trust ruling: the implications
Widely heralded as a victory for Google, the recent outcome of the American Federal Trade Commission’s exhaustive 19-month investigation into allegations of anti-competitive practices nevertheless contains at least one point that should have some (minor but beneficial) impact on the PPC marketplace in the near future.