2017 may be a year of finding out what the true impact is of Brexit for ecommerce companies.
But I believe for those that take action it may separate the wheat from the chaff, producing some winning businesses.
Like most ecommerce businesses, the run-up to Christmas is a busy time for Spreadshirt.
Last year our busiest day was in December with 19,200 orders in one day, and we’re expecting something similar this year.
Social media stars have always been keen on merchandising and fully understood its value to their business (especially when their content is free).
But now, we’re seeing a change in their understanding of how merchandise can raise their brand awareness. It’s not just about selling, well, maybe not at first.
For online stars, merchandise can be a way of spreading cool ideas, new designs or just general silliness with their fans.
As Econsultancy lists its 16 essential success factors for ecommerce checkouts, we have been revamping ours at Spreadshirt.
2014 saw an upswing people using their mobile devices not only to browse, but also to buy.
The trend extended to phones too, as consumers became increasingly confident in buying from their phones rather than waiting to make the final purchase from a desktop or laptop.
If 95% of success is showing up then in online retail business the arrival of good platforms, cheap translation services and global banking means pretty much anyone can ‘show up’.
The service can be transferred into the new market, the website translated, the new currency added and you’re ready to sell to the new region.
36% of the top 100 brand sites in the UK have not been optimised for mobile and yet we’re seeing window shopping going virtual.
So if your mobile site isn’t ready, you’re missing out on the first stage of the buying process.
Even if shoppers don’t trust their touch-screen devices enough to make the final purchase via a mobile connection, they are definitely using it to browse, share and fill up their baskets.
I was raised in the UK, so it’s perhaps not surprising that I used to feel that any currency without a picture of the Queen on it was not real money.
Now having lived in the Eurozone and America, I have liberalised, but I seriously question whether our customers need a currency like Bitcoin.
Google Glass, if you haven’t heard much about it yet, is a wearable computer that looks like a pair of futuristic sunglasses.
You can use it like your smartphone to get directions, check flight information or any other task that you might ask a computer to do.
While some hail it as being the device of the future, I wonder what the purpose of it is, and whether it is a good new opportunity for ecommerce.
As the CEO of an ecommerce business with over 2,000 shops on Facebook, I have a unique perspective on Facebook selling.
After two years of testing, my company sees fewer sales from our global Facebook presence than from orders originating in New Zealand, where we don’t have a marketing or sales presence, or a country-specific website.
Quite frankly, Facebook has been underwhelming for sales generation.