Pratik Dholakiya

About Pratik Dholakiya

How do product recommendations influence buyer behavior?

From the original matching algorithms to show similar products to the sophisticated machine learning technology that now harnesses user behavior insights, the world of recommendations has changed immensely.

Over the years, online shoppers have gotten more and more used to seeing and acting upon product recommendations.

Social media, the human element and your brand

Social media is a massive relationship building exercise.

Tapping into social relationships to promote products and services is the fuel of new age of digital marketing and personalization.

Prompted by the use of social data, brand-human relationships are playing a huge role in persuading people to buy products and services.

Content marketing: nine channels to promote your content

Merely publishing on your blog isn’t enough.

You’ll need a diversified content marketing spread and that means generating content for many channels as well as your own properties. 

How does this content spread pan out? What are the different avenues for content marketing? Leaving the default content publication channels such as company website, blog, and social media, how do you spread the net far and wide for maximum impact?

Here are some ways to go about it:

Seven core principles digital marketers forget

Guy Kawasaki once said‘If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing’.

We’d like to think that no matter what you have, money or brains or both, inbound marketing is the only kind of marketing that works today. Inbound marketing, by the way, has a lot to do with digital marketing.

If you are a digital marketer, you are probably forgetting a few marketing principles. Here are some of them…

Six ways you can fail at data driven marketing

Data driven marketing is not as much easy as we think.

You’ve heard the buzzword, and you probably think you’re doing data driven marketing as we speak. But the reality of the situation is that most marketers aren’t actually data driven.

Taking Peter Drucker’s “What gets measured, gets managed” at face value is dangerous. Mere measurement isn’t actually enough. Data driven marketers measure for the right reasons.

And so, with that in mind, here are six reasons you (might) fail at data driven marketing.