Prosper Williams

About Prosper Williams

Apple Pay developments herald the era of contextual commerce

Apple announced some pretty huge improvements to its software last week, and it’s clear that under Tim Cook the company is deviating quite significantly from its heritage as a predominantly closed eco-system.

By opening up Siri, Messaging, and Maps to third-party developers, Apple is well on its way to disrupting its OS proposition.

And with it, Apple (and others) is steering us towards the third wave of digital transformation, the ‘Platform Economy’.

Digital transformation is vital for creating a customer-obsessed business culture

If there is one thing Mobile World Congress 2016 confirmed – amongst all the talk of wearables, the IoT and virtual reality being the future – it’s the fact that we are living in what is now a truly volatile, uncertain, complex and ambiguous world.

Today every company is pretty much a technology company, with digital transformation affecting businesses across all sectors, and no doubt in 12 months’ time at MWC17 the business and technology landscape will shift again.

It is little wonder that organisations are struggling to adapt and keep up.