Marketers, should we be more honest about gender stereotyping?
Earlier this year I attended the Women in Tech ‘Advocating Inclusivity’ event. As an icebreaker we were asked to solve a riddle, you may have heard it before:
A father and son are in a car accident. The father dies instantly, but the son is taken to a hospital. The surgeon comes in and says, “I can’t operate on this boy.”