Ray Jenkin

About Ray Jenkin

Delivering data-driven content marketing for the travel industry

The travel industry is increasingly turning to content-led strategies to create and nurture relationships at all stages of the customer journey.

And it’s paying off: a 2015 Aberdeen study showed 7.8x higher year-on-year traffic for content marketing leaders versus followers. Conversion rates are also 6x higher for content marketing adopters versus non-adopters.