Rebecca Hemming

About Rebecca Hemming

Rebecca Hemming leads the Insights team at digital product studio Freestyle.

She specialises in customer experience and data-led insight with a track record of innovating reporting techniques, devising insight visualisations and bringing demonstrable business value. She’s worked alongside businesses like Informa, Caravan and Motorhome Club and Homebase. Rebecca also won the title of “Young Tech Talent” at the West Midlands Tech Awards 2019, being recognised as one of the region’s brightest innovators.

Mobile screen on 'give app feedback' page. Editorial credit: Dzmitrock /

‘Frictionless’ is not enough: Introducing emotional peaks in your customer experience

‘Isn’t a frictionless experience a good thing?’ – you might be asking. Whilst areas of friction in the digital experience can become a barrier and cause drop-offs before conversion, they aren’t the most impactful element contributing towards your customer base. Over 90% of our behaviours and beliefs are driven by emotions. They dictate not only […]