Three lessons social marketers can learn from email marketers
The world of social media has led to significant hype about the possibilities this emerging channel offers marketers. And there is certainly a lot about social media that should get the experienced, informed and enabled marketer salivating.
Social media is not, however, the first new channel marketers have had to adopt in recent years. We don’t hear much about how practitioners of social marketing can learn from their colleagues operating in other marketing channels, specifically email, which has evolved considerably in the last few years as well.