Richard Lees

About Richard Lees

The challenges of using multichannel data

In the run up to JUMP 2011, the challenge of gathering and using data across all channels remains a key issue for marketers.

Last year, social and mobile were the new kids on the block and now it’s fair to say they are now serious contenders for fully established marketing channels.  

Although these new channels present new challenges, when it comes to data gathering and gleaning intelligence to manage a customer’s journey, they are ultimately just new channels that need to be treated in much the same way as the existing channels.

Find A New Rebecca: the future of recruiting?

Last week on our Twitter travels we stumbled across this
innovative, and quite frankly brilliant, job advertisement. 

Now admittedly, using social media to advertise a role is hardly radical.

However, the way in which it was used by both the employer (Poke), and potential employees, was a marvel to behold.

Should your brand aspire to be a Rebecca Black?

If you haven’t heard of Rebecca Black over the past few weeks you’ve
probably been hiding under a rock. The 13 year old girl from California
has become an overnight pop sensation after her music video went viral
on YouTube, Facebook and Twitter. 

Once again the phenomenal power of
social media reigns supreme.

Too much data, not enough insight


At Digital Cream earlier this month, I took part in some intriguing roundtable discussions on ‘joining up online and offline channels’. 

Of course, the issue of aligning individuals and the data associated with them from different channels, in-store, e-commerce, social media, etc, has been plaguing marketers for some time now.

One of the biggest challenges is making usable sense of the vast swathes of digital data available…

Please don’t go! The art of the email opt out

Recently marketers and consumers alike have been enjoying the creative element behind Groupon’s unsubscribe campaign ‘Punish Derrick’.

If you click on the unsubscribe link, it then it leads you to a page which enables you to punish the person who has been sending you your emails, Derrick.

Punish Derrick 11

Data strategies: brands need to focus on customer behaviour


Brands are collecting lots of information about their customers, yet many brands are still sending out generic marketing, which fails to make use of this data. 

When devising data strategies, we need to think about what’s important and what will really make a difference, and to use only the data we need…