The travel industry fascinates me; not just because like everyone else I love a good holiday and some time in the sun, but it’s also one of the most competitive industries when it comes to the SERPs.
Part of the luxury of my job is that we get to work with a lot of brands and identify new opportunities for them to gain extra search traffic.
One topic of conversation that’s ‘hot’ at the moment is around understanding Micro-Moments to drive long tail traffic and also use these to capture additional search real estate by occupying the Google Answer Box.
Nobody could have predicted the incredible impact that YouTube would have on the world ten years ago.
Former PayPal employees Chad Hurley, Steve Chen and Jawed Karim discovered the niche platform in which people could access video clips of the most random events, and no one has come close to matching the huge popularity of it since.
Too many brands are focused on vanity terms and overlooking the long tail opportunity.
Unlock this ever growing potential by taking a data informed approach to your content strategy!