Does your content strategy make your site ‘house’ or ‘home’?
Most digital marketers have a content strategy they would confidently defend and rightly so. Content strategies ensure there’s always something new and useful on your site for visitors and define how that content will be promoted.
The main problem with this is that something that probably started off with all the best intentions can quickly become lip service and a chore.
Keeping it fresh and relevant is a challenge.