Robert Yardy

About Robert Yardy

Online price personalisation: should we be worried?

With fears about price personalisation growing in recent times, even Harry Enfield’s creations, Stan and Pam Herbert, may think twice about showing off their wealth! 

Personalisation is something that has been heralded by businesses and customers alike.

It has mainly been associated with online activity such as personalised content on a website, cross selling suggestions (think Amazon), bespoke emails such “Here’s what’s new from your favourite brands” (mrporter.com), I can list many more examples. 

20 years of Nike’s World Cup ads

Nike has launched yet another brilliant advert for the World Cup but how does it compare to their previous efforts?

I’ve taken a look at Nike’s World Cup adverts over the last 10 years to investigate.

Interesting to see a certain Ian Wright figuring in 1994….yep, that’s right, we didn’t make it to the World Cup in the USA that year, thanks Graham Taylor!

Mo Farah v Usain Bolt: drip v burst marketing

Much like the athletes mentioned in the title of this blog post, both drip and burst marketing campaigns have their strengths and weaknesses.

The key is choosing the right one, at the right time, for the right product.

Selling your agency’s services is like making love to a beautiful woman…

Anyone familiar with the brilliant sketch show, The Fast Show, will know used car dealer Swiss Toni. He compared everything to “making love to a beautiful woman” especially selling….cars in his case.

Although a fan of Swiss Toni, I tend to disagree with his New Business philosophy. The smooth salesman façade is thankfully rather dated and there are a lot more….well, nicer ways of developing partnerships with clients.

This blog post will discuss a few things I’ve learnt over the years.