Ross Taylor

About Ross Taylor

How do you prioritise social media metrics?

A key part in creating a social media strategy is
to ensure that you have a coherent set of measures that align with that
strategy. But how do you prioritise the multitude of measures that are
available to you?  

Which is more valuable – a Facebook “like” or
a twitter follower? This article seeks to set out why and how you can go about
defining this for your own brands.