What you’re doing isn’t content marketing (or, at least, it’s not good)
Thousands of marketers are now born-again content marketers (the palm print of well-known content marketing evangelists still visible on their foreheads). A study published this week said 95% of UK marketers “do content marketing”.
It’s a milepost.
From the dark art of bloggers to the secret sauce of edgy digital marketers, content marketing’s now evolved into ‘putting copy garnish on your website’.