Ryan Skinner

About Ryan Skinner

What you’re doing isn’t content marketing (or, at least, it’s not good)

Thousands of marketers are now born-again content marketers (the palm print of well-known content marketing evangelists still visible on their foreheads). A study published this week said 95% of UK marketers “do content marketing”.

It’s a milepost. 

From the dark art of bloggers to the secret sauce of edgy digital marketers, content marketing’s now evolved into ‘putting copy garnish on your website’.

The million-dollar content marketing question

Million-Dollar Content Marketing QuestionNo product was ever more content marketed than content marketing itself. And it worked. Marketers are diving in.

But the ideas that spawned the discipline that created the movement also generated a pile-up of content marketing suppliers, and it’s still growing like topsy.

With supply evolving so rapidly, how are marketers to choose a content marketing partner?

That’s the million-dollar content marketing question.