Sam Davies

About Sam Davies

Creating the culture part two: skills you need to implement marketing automation software

Marketing automation solutions alone cannot get you the marketing performance transformation you’re hoping for – you need to get the company culture and skills aligned with it for true success.

To find out how you can do that, read the next in this this two-part blog post series. 

In part one, I looked at the skills required to implement marketing automation software and why a transformation on a cultural level needs to occur before any system can be successfully implemented. Here i explain the next steps in that process.

How to create the culture needed to successfully implement marketing automation

The world has changed very quickly in the past decade and marketers have struggled to keep up with the advances that digital marketing now provides.

Marketing automation has been heralded as the saviour of marketing departments and it really can help them to maximise the opportunities that the shift online has brought – but only if it’s done right.

To find out how you can do that, read on for part one of this two-part blog post.

And for more information on this topic, check out the Econsultancy Marketing Automation Trends Briefing 2013.

Three steps to developing inbound marketing personas

Segmentation is key for content marketing success nowadays, and as all your marketing messages need to speak to business pains, you need to ensure you develop your marketing personas so that you have a specific audience in mind and can show how you can resolve their business frustrations.

Making sure your content resonates with the people you want it to is the way to reach ‘social buyers’.

These are people who use online communities to make purchase decisions and consume research reports, social media and email newsletters, as well as more traditional channels such as event and print journals/magazines, on their buyer journey.