Sam founded Admix, a monetization solution for VR/AR and games, selling non-intrusive inventory programmatically to thousands of advertisers, in 2017. A successful entrepreneur, he previously co-founded Kout.io, a marketplace where clients such as Unilever, Amazon and Nike could promote gamified ads. Prior to that Sam built and sold RogueTrader, a mobile game featured at CES 2014. Sam started his career as a strategy engineer at Mercedes Formula One and holds an MSc Engineering and BSc Physics from EPF Lausanne, Switzerland. Sam is a recognised VR expert and regularly speaks at events including VRWorld, NYVR, AdWeek and Virtuality.
Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.