Sam Oakley

About Sam Oakley

Open Banking: For once, the creative industries should be following financial services’ lead

Right now in financial services, there is a massive shift taking place.

European law and UK Open Banking regulations are forcing banks to allow their customers to use any service they want to manage their current accounts, and the results are, from a marketer’s point of view, fascinating.

Sure, some banks are being dragged kicking and screaming into this new world but there are some who are seeing the opportunity. 

Five technologies that are changing the way brands make content

Five years ago if you were a brand and you wanted to make a video, you went to a video agency, begged them to make it more viral than h5n1 and paid through the nose for the privilege.

If you wanted an infographic you went to a design agency, if you wanted to write editorial you went to a PR agency etc…

Your content creation was almost completely outsourced and, unless you had a reasonably serious budget, a great content marketing campaign was probably beyond you.  

That couldn’t be further from the truth today, brands have a wealth of tools that allow them to create highly professional content without the traditional agency brief.

The following are just five examples of the kinds of companies that are driving this change.

Five ways listening to social data can help your business

It’s broadly accepted that social media data contains a wealth of potentially game-changing insights.

It’s also broadly accepted that getting to those insights is nigh-on impossible without having access to data scientists and huge budgets.

I’d argue that the latter is no longer true, here’s why…