Open Banking: For once, the creative industries should be following financial services’ lead
Right now in financial services, there is a massive shift taking place.
European law and UK Open Banking regulations are forcing banks to allow their customers to use any service they want to manage their current accounts, and the results are, from a marketer’s point of view, fascinating.
Sure, some banks are being dragged kicking and screaming into this new world but there are some who are seeing the opportunity.