Sanjit Atwal

About Sanjit Atwal

Steps and shadows: getting to grips with digital and sport

The thing about starting a tech business in a new industry is that you need to build up new contacts, more knowledge and generally get a grasp of what the heck brands are spending money on and how the people at the top are seeing the industry growing.

For the past 18 months I’ve been learning all I can about the sports industry and where technology fits in across both fan engagement and digital marketing.

Having spent years in print, digital media, ecommerce and technology and worked with clients ranging from massive multinational travel companies to tarot card readers to the NHS, I thought I had seen it all.

This assumption was erroneous…