Sarah Preston

About Sarah Preston

Sarah Preston is Design Lead at Sonin. She is an award-winning UX and UI designer with a keen eye for detail. She oversees the entire product design process at Sonin, ensuring every product decision is backed by a deep understanding of the people using it.

Five key psychological principles of UX & UI design

User experience (UX) is the most important aspect of any product. Well-designed UX drives user engagement. But badly designed UX doesn’t just cause app abandonment. It’s also been proven to damage your overall brand, making users less likely to engage with you in the future. How can you avoid this? By considering the science and […]