Scott Rummler

About Scott Rummler

Social ROI: Think outside the book

Getting a good bead on social media ROI has always been a challenge. It can seem like you are in the Bermuda Triangle, where ROI estimates go and are never heard from again. This is often because the most valuable aspects of a social media campaign are emerging phenomena that occur only after the campaign is underway.

If you can turn these disruptions to your advantage, you will be on your way toward getting good social ROI. Here are a few best practices for doing exactly that.

Best practice in e-commerce design

A good design can make a world of difference for an e-commerce site; the right design will sell more goods and also improve the company’s image.

There are lots of e-commerce guidelines, but many are too high-level (‘know your customer’) or too low-level (‘always use a big checkout button’) to be useful.