Simon Haynes

About Simon Haynes

A simple and effective way of looking at real-time bidding

Real-time bidding (RTB) has acquired a bad reputation. It is considered by many to be a scarily complex automated buying mechanism that defies the normal rules of advertising – a technology that only the brightest engineers can fathom.

Most marketers simply don’t believe they have the skills to navigate this exciting media.

Well, I’ve got news for you: you’re already an expert…