While mobile internet has been around for some time, it’s only now that it is really starting to gain momentum as a valuable business tool.
By all accounts, the next two years will be a crucial time for mobile internet. Already mobile web access is trailing only slightly behind desktop access, and data from Online Marketing Trends reveals that by 2014 mobile internet use will have overtaken desktop access.
In technology terms that’s a long time. But in terms of mobilising corporate processes to accommodate such change, it’s no time at all.