Simon Lande

About Simon Lande

Mobile: more than just a hot topic

While mobile internet has been around for some time, it’s only now that it is really starting to gain momentum as a valuable business tool.

By all accounts, the next two years will be a crucial time for mobile internet. Already mobile web access is trailing only slightly behind desktop access, and data from Online Marketing Trends reveals that by 2014 mobile internet use will have overtaken desktop access.

In technology terms that’s a long time. But in terms of mobilising corporate processes to accommodate such change, it’s no time at all.

Seven common web governance mistakes and how to avoid them

Marketers and communicators are
creating more content than ever before and publishing to a greater diversity of
platforms and digital channels, and the errors are starting to pile up.

The business value of today’s digital
communications is being undermined by out-dated, erroneous, broken and
incompatible content. This is damaging the customer experience, causing sinking
rankings in web search, and putting revenues at risk. 

So how do you avoid these costly website
governance pitfalls? Companies need to address their approach to governance
in order to embrace today’s challenging multichannel environments while
dealing with quality issues effectively.

Below we take a look at the seven
most common web governance mistakes, and how you can successfully avoid
them.

Website errors corrupt marketing efforts from within

The shockingly high level of errors on large-company websites points towards immature web governance processes and a general over-reliance on content management systems (CMS) for quality control.

And yet, the levels of automation and sophistication possible in web governance have never been higher…

We recently conducted a survey examining the quality of web content on
the websites of large companies. A staggering 87% of the website owners polled admitted
there were likely to be a significant number of errors on the websites they
manage.

As any web marketer will tell you, this will have a significant knock-on
effect. Website errors seriously undermine the user experience, erode trust and
confidence, and impact return on marketing spend.