Simon Penson

About Simon Penson

Using Twitter and Pinterest analytics to build engaging content strategies

The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.

The announcement comes hot on the heels of the news from Pinterest that it has, for the first time, also opened up its vast treasure trove of data to businesses via its new interface.

Data-driven content strategy is something I have spent the past 15 years pursuing and so the addition of such insight moves that process on further than ever and today I want to look at actionable ways in which these new platforms can be used.