Sri Sharma

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2012: The trends every marketer should be aware of

As the countdown to 2012 speeds up, it’s time for some predictions.

Here are five things brands will be devoting their time and budget to next year, including driving cross channel sales, multichannel attribution, and mobile marketing. 

Product Ads and the CPA model: the future of search?

With its new Product Ads format, which could
potentially be offered on a cost per action (CPA) model as well as
cost-per-click (CPC) next year, Google is offering brands an entirely new way
to engage in and measure search advertising.

2012 looks set to be a huge year
for search. 

Owning more of the search space

Google’s new ‘Top vs Side’ ad performance segmentation tool is a significant development for the search marketing industry.

With many positive developments for agencies and clients, the segmentation tool should finally end the debate into which is the most effective position for adverts – the top of the search engine ranking page or the side.

Google search space